Apparel DTC
Scaling a Shopify apparel brand from $40K to $310K/month
- ROAS
- 4.8x
- Revenue growth
- +675%
- CAC change
- -38%
Challenge: a seasonal apparel brand stalled on a single winning creative with rising CPMs. We rebuilt the Google Ads account around a full-funnel PMax + Shopping structure, refreshed Merchant Center feeds, and shipped 14 new video creatives. Outcome over 90 days: blended ROAS climbed from 1.9x to 4.8x while acquisition cost dropped sharply.
